Retention Science

Channel and cadence for retention results

August 7, 2026

Channel and cadence for retention results

A retention message that fails is not always the wrong message. Sometimes it reaches the subscriber too late, or through a channel that does not match the decision they are being asked to make.

Nikolai Skelbo

August 7, 2026

Pause, discount, and downgrade should not be treated as interchangeable levers. A cancellation offer only tells you something useful when it is matched to the reason a subscriber is leaving.
Retention Science

Cancellation-flow experiments: pause vs. discount vs. downgrade

Nikolai Skelbo

July 24, 2026

Daily Mail uses Subsets to run faster retention experiments, compare control and test groups, and improve engagement and customer lifetime value.
Retention Science

How Daily Mail uses Subsets to run retention experiments faster

Nikolai Skelbo

July 17, 2026

In 2026, subscriber acquisition costs are at an all-time high for businesses, while switching platforms has become almost frictionless. A subscriber can leave a media platform, retailer, or streaming service in the time it takes to tap "cancel," with a competitor one search away.
Retention Science

Recurring revenue through personalization, data, & scalability

Nikolai Skelbo

July 10, 2026

Pricing experiment matrix for subscriber retention
Retention Science

Pricing experiment matrix for subscriber retention

Nikolai Skelbo

June 26, 2026

Subscriber retention looks flat after 90 days for a reason. See what hides early progress and how teams build the system to improve it.
Retention Science

The 90-day subscriber retention problem

Nikolai Skelbo

June 19, 2026

pause flows can reduce cancellations and improve retention when they are matched to subscriber behavior.
Retention Science

Pause flows to turn cancellation intent into retained subscribers

Louise Trelles-Tvede

May 29, 2026

LLM-generated content is not enough for subscriber retention. You need a lifecycle automation and retention engine.
Retention Science

Why LLM-generated content is not enough for subscriber retention

Nikolai Skelbo

May 15, 2026

Reducing subscription cancellations in 2026
Retention Science

Reducing subscription cancellations in 2026

Nikolai Skelbo

May 8, 2026

Customer winback strategies for subscription businesses
Retention Science

Customer winback strategies for subscription businesses

Nikolai Skelbo

April 10, 2026

Guide to AI-powered segmentation for subscribers
Retention Science
Lifecycle Automation

Guide to AI-powered segmentation for subscribers

Nikolai Skelbo

March 27, 2026

Customer retention playbook for subscription businesses
Retention Science

Customer retention playbook for subscription businesses

Martin Johnsen

March 20, 2026

What is subscriber retention and how subscription businesses can improve retention for sustainable growth
Retention Science

Subscriber retention and the foundations of sustainable growth

Nikolai Skelbo

March 12, 2026

AI engagement illusion in modern retention programs
Retention Science

The AI engagement illusion in modern retention programs

Nikolai Skelbo

February 20, 2026

Why predictive lifecycle automation beats AI campaign optimization for retention
Retention Science

Why predictive lifecycle automation beats AI campaign optimization for retention

Nikolai Skelbo

February 13, 2026

Retention strategies for subscription companies
Retention Science

Retention strategies for subscription companies in 2026

Martin Johnsen

February 6, 2026

Subscription lifecycle management & the role of retention in maximizing ROI
Retention Science

Subscription lifecycle management (SLM) and the role of retention in maximizing ROI 

Nikolai Skelbo

January 23, 2026

Subscription companies orchestrating CRM, CDP, analytics, and messaging tools to power scalable, measurable retention automation.
Retention Science

Building retention automation that works across CRM, CDP, and messaging tools

Nikolai Skelbo

December 12, 2025

Illustration of a retention automation roadmap showing predictive audiences, experiments, and automated lifecycle journeys.
Retention Science

Retention automation roadmap for subscription companies

Martin Johnsen

December 5, 2025

Customer retention strategies that strengthen growth using Subsets
Retention Science

Customer retention strategies that strengthen growth

Martin Johnsen

November 21, 2025

Automated journey converting trial users into subscribers
Retention Science

Improving free trial conversion in subscription businesses with simple retention experiments

Nikolai Skelbo

November 14, 2025

Visualization of predictive models connecting experimentation, automation, and retention metrics in a subscription lifecycle by Subsets.
Retention Science

Predictive models for closing feedback loop in retention experimentation

Nikolai Skelbo

October 30, 2025

Measuring the impact of upsell experiments in subscription businesses.
Retention Science

How to measure the impact of upsell experiments

Nikolai Skelbo

October 3, 2025

Boost subscriber retention with lifecycle mapping, personalized messaging, structured experiments, and automated journeys that drive growth
Retention Science

How to improve the retention rate for subscribers

Nikolai Skelbo

September 25, 2025

4 stages of attribution maturity discussed starting from manual reporting and ending with predictive models leading to better decision quality and high retention.
Retention Science

Attribution maturity as a catalyst for growth strategy

Nikolai Skelbo

August 29, 2025

testing maturity drives sustainable subscriber retention through structured experimentation and constant optimization
Retention Science

How testing and constant optimization drive long-term subscriber retention

Nikolai Skelbo

August 22, 2025

Measuring subscriber performance beyond open rate & CTR using retention lift rate, LTV, and real engagement.
Retention Science

Measuring subscriber performance beyond open rate and CTR

Nikolai Skelbo

August 8, 2025

Evolving segmentation from static lists to intelligent retention engines using Subsets
Retention Science

Evolving segmentation from static lists to intelligent retention engines

Nikolai Skelbo

August 6, 2025

Scaling subscriber retention with automation and triggers | Subsets
Retention Science

Scaling subscriber retention with automation and triggers

Nikolai Skelbo

August 1, 2025

Predictive analytics for customer retention
Retention Science

Predictive analytics for customer retention

Nikolai Skelbo

July 16, 2025

Turning churn metrics data into a retention strategy for subscribers
Retention Science

Turning churn metrics data into a retention strategy

Martin Johnsen

July 11, 2025

Role of channel sophistication in scaling subscriber retention
Retention Science

Role of channel sophistication in scaling subscriber retention

Nikolai Skelbo

July 8, 2025

Learn how to find retention blind spots in your subscriber's lifecycle.
Retention Science

Retention blind spots in the subscriber lifecycle you should avoid

Nikolai Skelbo

June 30, 2025

Assessing subscription retention marketing maturity using in-depth list of questions
Retention Science

Assessing subscription retention marketing maturity

Nikolai Skelbo

June 26, 2025

Martin Johnsen shares insights from 100+ retention experiments at INMA’s Subscriber Retention Master Class, hosted by Greg Piechota.
Retention Science

Post webinar blog: INMA subscriber retention master class with Martin Johnsen

Nikolai Skelbo

June 23, 2025

Learn how the cyclone funnel is replacing subscriber journeys with early conversion, experiments & automated retention in publishing & streaming industries.
Retention Science

The cyclone funnel: Reality of subscriber journeys

Nikolai Skelbo

June 17, 2025

Why Churn Predictions Do Not Retain Subscribers and Why You Need Retention Automation Engine Like Subsets
Retention Science

Why churn predictions do not retain subscribers

Nikolai Skelbo

June 2, 2025