Learn about subscriber retention, engagement, and lifecycle metrics with clear definitions and practical examples.
Winback Rate
Upgrade/Downgrade Rate
Trial-to-Paid Conversion Rate
Retention Rate Lift
Registered to Subscribe
Reactivation Rate (Resubscribers)
Payback Period
Gross Revenue Retention (GRR)
Activation Rate
Upsell
Net Revenue Retention (NRR)
Monthly Recurring Revenue (MRR)
Customer Retention Rate
Lifetime Value (LTV)
Customer Acquisition Cost (CAC)
Cohort Retention Rate
Churn Rate
Churned MRR (Churned Monthly Recurring Revenue)
Average Revenue Per User (ARPU)
Churn Score
Annual Recurring Revenue (ARR)
Explore our glossary of key terms used in subscription analytics, retention strategy, and growth optimization. Understand their meaning, see how they are applied, and learn how Subsets helps you measure and improve them.
The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
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