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Company Updates

Subsets Is Now Managing Over 20 Million Subscriptions

June 16, 2025

Subsets is now managing over 20 million subscriptions

Subsets now supports over 20 million active subscriptions across our customers. This number reflects what we have consistently seen, i.e., when commercial teams can run experiments, segment subscribers by behavior, and automate what works, retention shifts from being a reporting metric to becoming an operating system.

Nikolai Skelbo

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Everything Lifecycle
Retention Science
Audience Activation
Retention-Driven Growth
Company Updates
Subsets joins FT Strategies and Google News Initiative

Subsets joins FT Strategies and Google News Initiative to shape the future of AI in publishing

We are proud to share that Subsets has joined the AI Launchpad programme, developed by FT Strategies in partnership with the Google News Initiative.

Subsets raises $1.65M to automate retention for subscription media using explainable AI

Subsets raises $1.65M to automate retention for subscription media using explainable AI

Today, we are proud to share that Subsets has raised $1.65 million in pre-seed funding, led by Upfin and Y Combinator, with support from a group of institutional and angel investors.

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