Subsets joins FT Strategies and Google News Initiative to shape the future of AI in publishing

We are proud to share that Subsets has joined the AI Launchpad programme, developed by FT Strategies in partnership with the Google News Initiative.

This initiative supports a select group of companies exploring meaningful applications of AI in publishing, with guidance from two of the most influential names in media and technology. It is an exciting opportunity for us to collaborate directly with publishers and continue building AI that is transparent, actionable, and grounded in real-world challenges.

Bringing clarity to a fast-moving space

AI is evolving quickly, and for publishers, that brings both potential and pressure. There is a growing need to experiment and adapt while staying true to core values such as editorial quality, audience trust, and long-term sustainability. 

We believe AI should not just automate tasks. It should improve decisions. It should help teams see clearly and act confidently. That is what excites us about the AI Launchpad. It is focused on practical innovation that addresses the real complexities of modern publishing.

What we bring

Subsets focuses on audience retention and engagement. Our goal is to help subscription publishers understand what drives loyalty and to turn those insights into measurable, repeatable action.

Through this programme, we will collaborate with other participants, learn from their experiences, and refine how our product supports the needs of commercial teams in media.

We are thankful to FT Strategies and the Google News Initiative for bringing this community together. The challenges facing publishers, from churn and fragmentation to monetization and trust, are complex but solvable with the right tools and partnerships.

We are here to learn, build, and share what we discover.

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