How to bring dormant subscribers back to life
Dormancy is rarely treated with the same discipline as acquisition or engagement. It sits in an ambiguous zone where the subscribers have not canceled, are not inactive in billing systems, but are no longer interacting with the product in any meaningful way. In many teams, this cohort is acknowledged but deprioritized. They remain visible in dashboards and forecasts, but their behavior tells a different story, and over time, they compound.
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