Connect Salesforce Marketing Cloud to sync behavioral signals and drive retention.

Salesforce Marketing Cloud is a digital marketing platform that enables brands to manage and automate customer communications across email, SMS, push notifications, advertising, and social media. The platform connects deeply with customer data to help marketing teams build personalized customer journeys at scale.

Salesforce Marketing Cloud provides the messaging infrastructure and multi-channel delivery, tracking campaign-level metrics like open rates, click-throughs, and conversion events. Subsets adds the missing layer of predictive intelligence, real-time orchestration, and automated experimentation, enabling lifecycle teams to act on behavioral signals at scale without waiting on manual segmentation, data pulls, or engineering support.

• Predictive Audiences for Retention & Upsell: Subsets segments subscribers and pushes the audiences directly to Salesforce Marketing Cloud to trigger the right Journey Builder flows at the right time.
• Journey Builder Flows based on Churn Risks: Subsets enriches Journey Builder with deeper context around how each journey impacts retention, LTV, and long-term engagement, giving lifecycle teams a clearer picture of what drives sustainable growth.‍
• End-to-End A/B & Multivariate Testing: Subsets manages the full testing lifecycle by selecting audiences, splitting variants, and pushing treatment groups to Salesforce Marketing Cloud to trigger the right messaging journeys. Results are tracked and analyzed in Subsets.