Connect Piano to activate behavioral signals and deliver personalized subscriber experiences.

Piano is a digital experience and subscription management platform that helps media and publishing companies grow and retain their subscriber base. It combines paywalls, access control, personalization, and analytics to enable teams to optimize conversion, engagement, and revenue across digital properties.

Piano provides the subscription management infrastructure and on-site experience tools, tracking engagement metrics like content consumption, conversion rates, and subscription activity. Subsets adds the missing layer of predictive intelligence and experiment automation, enabling lifecycle teams to act on on-site behavioral signals and personalize experiences in real time without waiting on manual segmentation, data pulls, or engineering support.

• Segment by On-Site Behavior: Subsets segments subscribers based on on-site behavioral signals such as content consumption patterns, session frequency, and engagement depth - and pushes those audiences directly to Piano to trigger the right personalized experiences at the right time.
• Activate Experiments Based on Real-Time Engagement: Subsets enables users to activate experiments when key behavioural signals are detected, removing the need for engineering support, with results tracked and analyzed in Subsets. ‍
• Align CDP and CRM Views for Unified Targeting: Subsets creates a single, unified view of each subscriber by using existing data across CDP and CRM sources - this ensures that Piano experiences and offers are always targeted against accurate, up-to-date lifecycle data.