Connect Iterable to sync behavioral signals and drive retention.

Iterable is a cross-channel marketing platform that helps brands create, automate, and optimize customer communications across email, SMS, push notifications, and in-app messaging. It enables lifecycle and growth teams to build personalized customer journeys using behavioral data.

Iterable provides the messaging infrastructure and multi-channel delivery, tracking campaign-level metrics like open rates, click-throughs, and conversion events. Subsets adds the missing layer of predictive intelligence, real-time orchestration, and automated experimentation, enabling lifecycle teams to act on behavioral signals at scale without waiting on manual segmentation, data pulls, or engineering support.

• Predictive Audiences for Retention & Upsell: Subsets segments subscribers and pushes the audiences directly to Iterable to trigger the right Workflow journeys at the right time.
• Lifecycle Workflows Based on Churn Risk: Subsets enriches Iterable Workflows with deeper context around how each journey impacts retention, LTV, and long-term engagement, giving lifecycle teams a clearer picture of what drives sustainable growth.‍
• End-to-End A/B & Multivariate Testing: Subsets manages the full testing lifecycle by selecting audiences, splitting variants, and pushing treatment groups to Iterable to trigger the right messaging workflows. Results are tracked and analyzed in Subsets.