Connect HubSpot to sync behavioral signals and drive retention.

HubSpot is a CRM and marketing platform that helps companies manage customer relationships, automate marketing campaigns, and drive growth across email, SMS, and digital channels. Hubspot combines CRM, marketing automation, sales, and customer service tools in a single platform.

HubSpot provides the CRM infrastructure and marketing automation tools, tracking campaign-level metrics like open rates, click-throughs, and deal activity across the customer lifecycle. Subsets adds the missing layer of predictive intelligence and automated experimentation at scale, enabling lifecycle teams to move beyond open and click metrics and act on real behavioral signals without waiting on manual segmentation or data pulls.

• Predictive Audiences for Retention & Upsell: Subsets segments subscribers and pushes the audiences directly to HubSpot to trigger the right lifecycle workflows at the right time.
• Smarter Customer Journey Flows: Subsets enriches HubSpot workflows with deeper context around how each flow impacts retention, LTV, and long-term engagement, giving lifecycle teams a clearer picture of what drives sustainable growth.‍
• End-to-End A/B & Multivariate Testing: Subsets manages the full testing lifecycle by selecting audiences, splitting variants, and pushing treatment groups to HubSpot to trigger the right messaging flows. Results are tracked and analyzed in Subsets.