Connect Braze to sync behavioral signals and drive retention.

Braze is a customer engagement platform that helps brands build personalized, real-time communications across channels like email, push notifications, SMS, and in-app messaging. Braze uses behavioral data and AI to automate and orchestrate customer journeys, enabling marketing teams to deliver relevant experiences at scale.

Braze provides the messaging infrastructure and multi-channel delivery, tracking campaign-level metrics like open rates, click-throughs, and conversion events. Subsets adds the missing layer of predictive intelligence, real-time orchestration, and automated experimentation, enabling lifecycle teams to act on behavioral signals at scale without waiting on manual segmentation, data pulls, or engineering support.

• Predictive Audiences for Retention & Upsell: Subsets segments subscribers and pushes the audiences directly to Braze to trigger the right Canvas flows at the right time.
• Smarter customer journey flows: Subsets enriches Canvas journeys with deeper context around how each flow impacts retention, LTV, and long-term engagement, giving lifecycle teams a clearer picture of what drives sustainable growth.‍
• End-to-End A/B & Multivariate Testing: Subsets manages the full testing lifecycle by selecting audiences, splitting variants, and pushing treatment groups to Braze to trigger the right messaging flows. Results are tracked and analyzed in Subsets.