Connect BlueConic to unify first-party data and power precise, real-time audience activation.

BlueConic is a customer data platform that helps companies unify first-party customer data from across touchpoints into a single, actionable profile. It enables marketing and lifecycle teams to segment audiences, personalize experiences, and activate data across their tech stack.

BlueConic provides the customer data infrastructure, unifying first-party profiles and enabling audience segmentation and activation across connected tools. Subsets adds the missing layer of predictive intelligence, real-time orchestration, and automated experimentation, enabling lifecycle teams to act on behavioral signals without waiting on manual segmentation, data pulls, or engineering support.

• Segment by On-Site Behavior: Subsets enriches BlueConic profiles with predictive behavioral signals and pushes precise audiences back into BlueConic for activation across connected channels.
• Activate Experiments Based on Real-Time Engagement: Subsets enables users to activate experiments when key behavioural signals are detected, removing the need for engineering support, with results tracked and analyzed in Subsets. ‍
• Align CDP and CRM Views for Unified Targeting: Subsets creates a single, unified view of each subscriber by using existing data across BlueConic and other sources - enabling lifecycle teams to target and personalize with accuracy across every connected platform.