ResultsConfidenceOverview
Results Metrics
+7.1%
Treatment Group
Participants: 8,172
Churned: 4,756
Churned: 4,756
41.8% retention
Control Group
Participants: 8,172
Churned: 5,336
Churned: 5,336
34.7% retention
Retention Rate Lift
Treatment group
Control group
Behavior Metrics
AllCountDAU
30 days7 days1 day
Metrics
Effect%
Control group
Treatment group
Sessions
+7%
11,338
12,132
Significant7%
Downloaded app
+7%
4,174
4,466
Significant4%
Visits +100 seconds
+11%
5,203
5,775
Significant4%
Invited family member
+8%
4,023
4,345
Significant4%
Content breadth
4%
4,251
4,421
